So Howard Schultz prefers that the “moniker” of billionaire be transmuted to descriptors of "people of means" and "people of wealth.” He's suggesting that this will assuage the negative connotation widely associated with the wealth class. Because of the strangle hold they have on our politics and one-sided distribution of wealth, pruning off billion from its –nair suffix will not recreate them in the public’s mind. We can argue over Starbucks Chairman Emeritus Schultz motives, character, and qualifications 'til the cows come home.’ But it seems to me, in the final analysis, the most he can achieve is notable spoiler benefiting Trump. Even if he were to run as a Democrat, he won’t reach the “promise land.” As an Independent, he could siphon off votes that would imperil ridding ourselves of the “enemy of the state” now occupying the Oval Office. 

Unlike the Starbuck's man of the people image, Schultz has being sounding like a rich elitist portending universal healthcare and education as the bankrupting rack and ruin of this the wealthiest country in the world. A wealth primarily held by the richest 1 percent of American households, constituting "more than half the national wealth invested in stocks and mutual funds." This compared with the bottom 90 percent of Americans, whose wealth "comes from their principal residences, the asset category that took the biggest hit during the Great Recession. These Americans also hold almost three-quarters of America’s debt.”

As biographee of his own making, Schultz's rags to riches intro to Make America Great Again is the same plinking of the same song on the same badly tuned piano we’ve heard before. A venture capitalist daring us to risk it all on his business acumen. Sounds like monkey business to me. 

— Carl